The Wisdom Volume Guarantee: terms

What we guarantee

We guarantee 90 qualifying inquiries per quarter, an average of 30 a month. This is measured over the quarter, not the calendar month, so a slower month can be made up by a stronger one within the same quarter.

What counts as a qualifying inquiry

A qualifying inquiry is a form submission or tracked call that meets all of the following:

• From a person located in the practice's territory
• Asking about implants, Invisalign or a consultation
• Includes a working phone number or email
• Not a duplicate of an inquiry from the same person within the prior 90 days
• Not an existing patient of the practice

Spam submissions and job seekers do not count toward the guarantee.

How the credit works

If a quarter closes short of 90 qualifying inquiries, the following month's fee is credited by the same percentage as the shortfall.

For example, if a quarter delivers 72 of the 90 qualifying inquiries, that is 80% of target, a 20% shortfall. The following month's fee of $3,000 would be credited by 20%.

Conditions

The guarantee pauses, and does not accrue toward the quarter, when any of the following are true:

• Ad budget is not funded for the month
• The landing page or CRM connection is disconnected at the client's request
• Inquiries are left uncalled for more than one business day on average over the month

The guarantee resumes the month after the condition is fixed.

Term and exit

The first 90 days is a fit period and the minimum term. After that, either side can end the engagement with 30 days' notice, and the engagement runs month to month.

What you own

The practice owns its ad account, pixel, landing-page domain and inquiry data at all times.

Fees

Fees are flat and billed monthly. We do not charge per-patient or percentage-of-production fees.

Reporting

Each month we report the practice's monthly production numbers alongside inquiry volume, so you can see what every inquiry turned into.