Privacy Policy

Wisdom Dental Marketing LLC ("we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our tools, or engage with our services.

By using our services, you consent to the data practices described in this policy. If you do not agree with the terms of this Privacy Policy, please do not access our website or use our services.

1. Information We Collect

Personal Information You Provide

When you use our services, you may provide us with:

• Contact Information: Name, email address, phone number
• Professional Information: Practice name, dental specialty, zip code, location
• Business Information: Marketing budget, current case volume, procedures offered
• Communications: Any messages or inquiries you send us

Information Collected Automatically

When you visit our website, we automatically collect:

• Device Information: Browser type, operating system, screen resolution, device type
• Usage Data: Pages visited, time spent on pages, clicks, scroll depth
• Network Information: IP address, approximate geographic location (city/region level)
• Referral Data: How you arrived at our site (search engine, ad, referral link)
• Cookies and Tracking: Session identifiers, advertising pixels, analytics cookies

2. How We Use Your Information

We use the information we collect to:

• Provide Services: Generate reports, calculators, and personalized recommendations
• Marketing Communications: Send emails, SMS text messages, and make phone calls about our services, promotions, and educational content
• Appointment Reminders: Send confirmations and reminders for scheduled calls or consultations
• Personalization: Customize your experience based on your location and preferences
• Analytics: Understand how our services are used and improve them
• Advertising: Measure ad performance and deliver relevant advertisements
• Legal Compliance: Comply with applicable laws and regulations

3. Marketing Communications

By providing your contact information and consenting to marketing communications, you agree to receive:

• Email Marketing: Newsletters, promotional offers, educational content, and service updates
• SMS Text Messages: Appointment reminders, promotional messages, and time-sensitive offers
• Phone Calls: Follow-up calls, consultation scheduling, and service discussions
• Automated Communications: Triggered messages based on your interactions with our services

Consent is not a condition of purchase. You may opt out at any time by:

• Replying STOP to any SMS message
• Clicking the unsubscribe link in any email
• Contacting us at privacy@wisdomdental.com

Message and data rates may apply for SMS communications. Message frequency varies.

4. Third-Party Services

We share information with the following categories of service providers:

• CRM and Marketing Automation: Our customer relationship management platform stores your contact information and powers our email, SMS, and calling workflows
• Analytics Providers: Google Analytics helps us understand website usage patterns
• Advertising Platforms: Meta (Facebook/Instagram) and Google receive conversion data to measure ad effectiveness
• Cloud Infrastructure: Firebase/Google Cloud stores application data securely
• Security Services: Cloudflare provides bot protection and security verification

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

5. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. For marketing contacts, we retain information until you opt out or request deletion. We may retain certain information longer as required by law or for legitimate business purposes (such as resolving disputes or enforcing agreements).

6. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Your Rights

• Right to Know: Request information about what personal data we collect, use, and disclose
• Right to Delete: Request deletion of your personal information (subject to certain exceptions)
• Right to Correct: Request correction of inaccurate personal information
• Right to Opt-Out of Sale/Sharing: We do not sell your personal information. We share data with advertising partners for targeted advertising, which you may opt out of
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights

Categories of Information Collected

In the past 12 months, we have collected:

• Identifiers (name, email, phone, IP address)
• Professional/employment information (practice name, specialty)
• Internet activity (browsing history, interactions with our site)
• Geolocation data (approximate location based on IP)
• Inferences (marketing preferences, service interests)

How to Exercise Your Rights

To exercise any of these rights, contact us at privacy@wisdomdental.com. We will verify your identity before processing your request. We will respond within 45 days as required by law.

7. Cookies and Tracking Technologies

We use cookies and similar technologies for:

• Essential Cookies: Required for site functionality and security
• Analytics Cookies: Help us understand how visitors use our site
• Advertising Cookies: Enable targeted advertising and conversion tracking

You can control cookies through your browser settings. Note that disabling certain cookies may affect site functionality.

8. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption in transit (HTTPS), secure cloud infrastructure, access controls, and regular security assessments. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

9. Children's Privacy

Our services are intended for dental professionals and are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we learn that we have collected information from a child, we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date. Your continued use of our services after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: